Graphic designing uniquely blends creativity and technicalities
that a creative professional needs to master. It requires great learning and
effort to turn a sheer idea into an innovative project. One needs to be a pro
at using Adobe Photoshop, Illustrator, Indesign, Core Draw and several other
important software.
The growth of online and social media platforms has opened up
various opportunities for graphic designers. Companies present in online
marketing space are always in high demand for high-level creativity and
innovation. To help the beginners get into the industry professionally, we have
listed down 6 essential tips that can help them attain graphic designing skills
like a pro.
Be clear with design theory
Graphic designing is all about showcasing creativity in the most
visually appealing manner. Though creativity does not have any rule to be
followed. However, when it gets added in the graphical representation, there
are certain factors that need to be kept in the mind. Thus, a proper
understanding of the theories and fundamentals is vital to improving your
skills. Concepts such as typography, colour theory, design elements, grids and
ratio are important components that can impact any commercial project.
Choose colour wisely
Colours are the most crucial parts of any graphic design. They
are intended to make it look more attractive while fetching the attention of
the target audience. When chosen in the most appropriate way, they strongly
influence the target audience’s mind and easily turn them into potential
customers.
Significantly, one should use the colours in synchronisation
with brand identity and colour scheme of the business, product or service. The
relationship between the brand identity and colours used in graphics can help
in attaining a cohesive look.
Give some white space and breathing area
Utilizing the space properly is a game-changer for any design.
Keeping the colour coordinated with the amount of white space plays an
important role in commercial graphic projects. Audience or viewers repel
watching cluttered or too heavy artworks. When all the design elements are used
smartly, allowing the canvas to breathe, it becomes more relevant to the target
group.
The important tip here is to not to use tons of elements to
ornament a project when a little can make a huge difference.
Structuring the text
No design is complete without a well-structured text. The
placement and number of words used in a project play a significant role in its
visual outcome. If the placement is not right or there is no variation in the
copy then it won’t be able to attain the desired objective. Keeping the
alignment and right spacing can make it look more attractive and impactful than
any other marketing material.
Use icons and clipart
Graphic design course is one of the most ideal ways to convey a
message. Thus, using icons and clipart help in making the design meaningful and
conveying the message across. They make things self- explanatory in a refined way.
Moreover, they also create a recognizable platform that the audience can
identify instantly and follow the brand regularly.
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