Understanding the role of UI in website designing

UI or User Interface is something that impacts the customer base. It refers to the features of a website or an application that allows the users to interact with.  A good User Interface helps to gather more target audience and leaves a good impression on them. In simpler terms, it helps the user to interact with the features and options of the webpage they are viewing.

Besides the aesthetic appeal, UI focuses on various factors like effectiveness, responsiveness, and efficiency. It works in a combination of visual and interactive design, and information structure. It is a specialization of web designing which controls the display buttons and gestures. Holding utter importance, it should be simple and designed in a manner that a user understands the controls easily.

What is the role of User Interface or UI designers?

UI holds the primeval role in the overall outlook of a website. It includes screen layout, transitions, buttons that users click on and the images, text, or any animations that the user interacts with. While UI is all about visual or aesthetical appeal, UX is more about the overall experience of the website.

The specialized UI designers work on the important elements that can entice customers to use a particular product or service. They work on the color scheme, theme, button sizes, typographic, design elements, etc. They make the page look more interactive which further helps in improving the brand acquisition and target audience by creating engagement for them. They serve an important role in the process of website designing.

Everything Accessible:

A good user interface is when everything is readily accessible to the users. If one cannot find what they are looking for, they will quickly bounce off from the website.  If the UI is strategically planned, it can help in attracting long- term customers for the brand. It works on the sole idea to start the influx of traffic, draw the customer’s attention and retain them on the page for a longer period of time.

Consistency:

Consistency is one of the most important elements for the UI designer to consider while planning the interface of the website. They make sure that the information displayed on the page is relevant for the users. Consistency also includes the type of fonts used which needs to be standard and constant throughout each page.

Clarity:

Customers landing on any webpage look for a clear message about the brand, product or service. It is important that they don’t get confused about the aim of the website or any page, so the interface should reflect clarity. UI designers build clarity by structuring and presenting the content in a manner that does not create clutter or confusion for the customers. This also includes strategizing the navigation buttons for customers’ ease.

Simple templates

UI designers always prefer to choose simple templates than fancy layouts. Simple and subtle templates look professional and provide a seamless experience to the users. In addition, it reduces the vulnerability of making the webpage look clumsy. Thus, UI designers try to stick to simplicity while avoiding complicated designs. 

Feedback/communication

UI designers understand the importance of creating a communication channel with the customers. These channels come in the form of feedbacks and inquiry forms. They are extremely important and cannot be ignored while designing a website. The main objective behind creating a communication bridge is to stay connected with users when they are drowning in the pool of confusion. Making it short and crisp can influence the customers to give genuine feedback about the product or service.