10 Useful tips to build a cutting edge E-commerce website

Emerged in the 1990s, the era of E-commerce websites has evolved the way of buying and selling products and services online. It is giving the flexibility and convenience to customers to make transactions through trusted online marketplaces and shop securely.  

These days E-commerce websites have become a significant boon to the business as they allow their customers to shop 24 X 7 while scrolling through a huge variety of options, at competitive prices. With the arrival of cashless systems and net banking transactions, E-commerce has reached a new niche in India. Also with the rise of smartphones and wireless devices, it has developed at an unprecedented rate.

Many important E-commerce websites such as Amazon, Flipkart, Myntra, E-bay, Alibaba, etc are offering value-added services to the customers. To provide a seamless shopping experience to their target the audience, they are using cutting edge features in their E-commerce platform along with tight security and privacy functions.

  

Developing an E-commerce website that is user-friendly and at the same time works without any bug is a tough task. We have listed down 10 extremely useful tips that can help in building a cutting edge online shopping platform.

Interactive layout
The overall layout of the website plays a significant role in attracting customers to the webpage. Make sure it looks simple and does not feature any distracting details for the users. The minimalistic layout is found to be more visually appealing that simplifies the shopping experience for the customers. It is always necessary to consult a UI designer before developing the marketplace as he/ she can guide you with the right color scheme, typography, and theme.

Navigation menu:

The menu bars pose an important role in E-commerce websites. They help the users to navigate through various pages within the online marketplace as it is loaded with different product categories. They are purposefully displayed on the top left side of the page to ease the users in the navigation. They should always appear prominently for a better understanding of online shoppers.

Quality photos:

On E-commerce websites, product photographs are the first thing that customers review to make the purchase decision. They help a great deal in increasing the conversions and building up a global reputation of the brand. The images should be purely original and authentic, featuring the detailing of each product. They shouldn’t be stock or generic images else it will raise a big question on your originality.

Good color scheme

Colors leave a deep psychological impact on the visitors of your website. The right color scheme can incite or trigger a different feeling or emotion in the customers. So, use them to impact the maximum of your target audience and invite them to stay on your marketplace for a longer duration. It is always suggested to study color theories and their relevance in order to make the right choice.

Search function:

Since E-commerce websites are loaded with a huge number of products, it should be made easy for the customers to find the one they desire. Thus, the search option is an important functionality to help them in acquiring the knowledge that they are searching for on your E-commerce website. Make sure you test it properly before making the marketplace live so that it works accurately and stays user-friendly.

View-Cart button:

Cart buttons are very popular when it comes to shopping from E-commerce websites. They help the users to add the products that they wish to buy or would like to buy at a later time. This view cart button helps to increase the conversion rate of the website. It is a very popular strategy and should be emphasized with the right colors, borders and correct size.

Contact Information:

The contact information is a must, no matter what kind of online marketplace it is. It helps the customers to solve their queries by contacting the concerned authority directly. It basically includes the official Email address of the company along with the required phone numbers. The more information you put on your contact page, the better the customers will be connected with your brand. You can even include the working hours of the company with the office address mentioned in the same section. In addition, social media links can also be added along with the details where users can send their queries and follow your brand.

Work extra on checkout option

Customers usually get irritated when they have to spend extra time checking out. It becomes annoying to go through the long methods of choosing payment options and placing their orders. Thus, E-commerce websites always need to have a flawless payment and checkout option along with good security features. The easier the checkout method, the most preferable your marketplace will be.

Customer reviews and feedback

Adding reviews and feedback sections build up your website’s name and popularity. Most users first believe in reading the reviews of the product from the customers who have already purchased before spending their money on your E-commerce marketplace. These reviews help in increasing sales and conversions for the company along with acquiring more leads of better quality.   

Make it SEO friendly

In order to build a wider reach, focus on creating an SEO friendly website. It helps in driving traffic to your marketplace and improves the ranking of your E-commerce website than your competitors. If your target audience is going to search a particular product that you are offering then the search engine will definitely show up your website on the top of the results page.